Google Ads Media Buyer

We are seeking a skilled Google Ads Media Buyer to source and purchase a variety of advertising space aimed at digital, performance-based products. As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots. 

To ensure success as a media buyer, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch media buyer should be highly persuasive and secure advertising space that ensures the maximum reach of clients' campaigns. 

YOUR MAIN DUTIES: 

• Set-up, optimize, and scale paid media campaigns and budgets using Google Ads
• Perform regular tracking and analysis of the performance of the campaigns, including A/B testing for creatives to optimize for engagement/conversions 
• Review new content submissions (landing page copy etc.) and provide feedback if changes need to be made before testing 
• Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements 
• Develop advertising strategies and campaigns with product and marketing teams to most effectively reach the desired audience and present audience data and advertising proposals to stakeholders for feedback 
• Coordinate and oversee the development and launch of campaigns 
• Manage budgets and monitor campaigns costs and ROI metrics 
• Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates 
• Monitor audience and media trends, practices, and new technologies 

• Fluent written and spoken English 
• High level of accuracy and strong attention to detail 
• 2+ years of proven work experience as a performance driven Google Ads media buyer, preferably with mobile content or leadgen based products 
• Experience with Youtube Ads, Display, and/or Discovery Ads. Knowing how to start, optimize and scale “disruptive” ad formats is a must 
• Strong mathematical and analytical skills. An analytical approach to working with the numbers behind campaign performance 
• Ability to use spreadsheets to create reports, analyze data and drive strategic and tactical decisions
• Proficient at managing multiple accounts and able to organize, prioritize and structure workload