Product Marketing Executive - Home Appliance Products

The Product Marketing’s responsibilities include, but not limited to the following tasks:

1. Sell-in / Sell-out management

-  Analyze & Manage Sell in/out program

-  Follow up Sales performance, COI & find the solutions

-  Develop the ideas to push sales

-  Evaluate program effectiveness (ROI (Cost vs COI))

2. Price (LG & competitors): Cooperate with Marketing PIC in:

- Price positioning

- Price setting & registration

- Analyze competitors’ price & specs

3. Market sensing: Cooperate with Marketing PIC in:

- Monitor sell-out program of competitors

-  Develop counter-attack plan for competitors’ programs (nationwide & by channel)

4. Supply check

- Check & calculate forecast

- Co-ordinate with Demand Planning team to ensure no shortage

- Manage long-term inventory

5. Marketing promotion plan:

Finalize quantity, budget and other Sales related issues (eg. compensation quantity/scheme) for Marketing PIC to develop promotion plan

- University graduate with bachelor degree

- Approximately 3 years working experience in the similar position

- Excellent computer skills

- Good English spoken and written communication skills

- Good analytical skills and marketing sensing

- Consumer Electronics (or Home Appliance) product & market knowledge is an advantage