Senior Officer, Digital Marketing Technology Stack

Job Purpose

- The job holder is responsible for implementing a strong, innovative digital marketing strategy and marketing automation program to drive awareness and acquisition for the Bank’s digital solutions.

- The job holder is responsible for developing digital content, campaigns and analytics dashboards to monitor success and returns on investment of campaigns and programs.

- The job holder is responsible for strengthening audience engagement, website traffic and revenue by exploiting various digital channels and analytics.

- The job holder will implement and improve Lean Marketing Funnel across various tools.

Key Accountabilities (1)

Campaign và Content Managements

- Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.

- Provide guidance and creative ideas to content designers for impactful digital content marketing.

- Manage the content development calendar.

- Implement hundreds of A/B testing per week.

- Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.

- Run and monitor the Facebook, Google, or any other ads as required independent from any agency.

Key Accountabilities (2)

Performance Analytics

- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.

- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.

- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.

- Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.

Success Profile - Qualification and Experiences

 Domain Expertise

-  Over 5 years of experience in digital marketing with a leading bank or a similar role with a marketing agency

-  Strong experience with digital marketing tools and practices

-  Excellent creative content writing and communication skills (verbal, written and listening)

-  Knowledgeable of all social media platforms

-  Knowledgeable of content management systems

-  Strong experience in project management Performance Analytics

-  Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.

-  Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.

-  Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.

-  Recommend new tools to use to solve specific. Agile / Digital Experience

-  Experience in supporting digital transformation projects would be advantageous

-  Working knowledge of ad serving tools (e.g. DART, Atlas)

-  Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)

-  Strong experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns

-  Srong experience with SEO/SEM and CRM software

-  Facebook Business Manager and Facebook Pixel, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns

-  Google Ads, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns

-  Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads

-  Tools like Hotjar, Optimizely etc

-  Run and monitor the Facebook, Google, or any other ads as required independent from any agency as we won't have any agencies onwards

- All type of re-targeting on Facebook, Google, Outbrain, etc

-  Social monitoring tools like SEMRush so as a result we appear to have higher engaging posts in top 10 compare to our competitors with lower cost and higher ROI

'Qualifications

-  Bachelor's or Master’s degree in Marketing, Advertising or a relevant discipline

-  Google Analytics qualified

-  Certifications in Google Adwords and other social media is preferred Campaign và Content Management

-  Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.

-  Provide guidance and creative ideas to content designers for impactful digital content marketing.

-  Manage the content development calendar.

-  Implement hundreds of A/B testing per week