Digital Supervisor

*Job Scope:

Digital Supervisor supports the work of E-commerce Manager to maximize the company sales.

*Key Tasks:

- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing Customer Relation Membership, loyalty programs, Customer Data Process (CDP), Market automation platform (Braze) and ensuring delivery and returns processes are effective.

- Partner with copywriters, UX, and developers to execute creative

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Works closely with related teams to define the consumer experience and e merchandising.

- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies.

- Drives collaboration with digital innovation technology teams and ensures continuous improvement and upgrade of the site scale direct to consumer online sales.

- Monitoring performance and evaluate effectiveness of e-Commerce channels.

- Suggest the improvement / action for business based on intelligence information/reports.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Bachelor’s degree in relevant field

- Experience in Tech sector (such as setting up Google Analytics, GTM, UTM, Firebase) is a giant plus

- Knowledge of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is a must

- Be detail-oriented, creative, very organized, able to multitask, and work well under pressure  

- Strong analytical skills and data-driven thinking.

- Up to date with the latest trends and best practices in online marketing and measurement

- Ability to interact effectively with internal and external partners, at different levels of the organization

- Database management skills strongly preferred

- Proficiency in Word, Excel, and PowerPoint

- Possess outstanding written and verbal communications skills in both English and Vietnamese